• Free US shipping

    On every order, no minimum. Arrives in 7–15 business days.

  • 30-day returns

    If it does not suit your dog, email us and we make it right.

  • Secure checkout

    Shop Pay, PayPal, Apple Pay, Google Pay and all major cards.

  • Real people, real answers

    Questions about sizing or care? hellosupport@shopsalice.com

  • 1. We just opened

    Alice's launched this season. There are no reviews on this page yet, and we are not going to invent any.

  • 2. Use code FOUNDING15

    15% off your order, for the first 50 customers. No minimum, stacks with free shipping.

  • 3. Tell us the truth

    We email you once after delivery. Say what you really think — good or bad. Photos welcome.

  • 4. Zero risk to you

    Free US shipping, 30-day returns, and a real person on hellosupport@shopsalice.com.

Why Alice's

Built around your dog's day, not a catalogue

Alice's started with one simple frustration: pet shopping is a wall of thousands of near-identical products. So we organised everything by routine instead — the walk, the bath, the nap, mealtime, the rainy afternoon that needs a brain game. Every kit is a set we would actually use ourselves, and the price is always lower than buying the pieces one by one.

Before you order

Questions we get a lot

How long does shipping take, and what does it cost?

Shipping inside the United States is free on every order, with no minimum. Orders arrive in 7 to 15 business days. International orders ship for a flat $9.99 and usually arrive in 10 to 25 business days. You get a tracking link by email as soon as your parcel is on its way.

What if it does not fit or my dog does not like it?

Email hellosupport@shopsalice.com within 30 days of delivery and we will sort out a replacement size or a refund. Items should be unused and in their original packaging, apart from obvious sizing try-ons.

How do I pick the right size?

Every collar, harness, bed and costume page lists measurements in both inches and centimetres. Measure your dog's neck or chest with a soft tape, add two finger-widths of slack, and pick the size that covers that number. If you are between sizes, go up. Not sure? Send us your dog's weight and neck measurement and we will tell you which one to order.

Why are the kits cheaper than the individual products?

Because they ship together. Each kit page shows the total you would pay buying the items separately, struck through next to the kit price — the difference is real, not a made-up discount. Every item in a kit is also sold on its own if you only want one or two of them.

How can I reach a human?

Email hellosupport@shopsalice.com. We answer every message, usually the same business day. There is no phone tree and no bot deciding whether your question is worth passing on.